About the company

A passion for the industry, and for the people who sell into it.

BAT Automation Supply LLC is a wholesale supplier of plating and process equipment based in Atlanta, Georgia. With over 30 years of experience in plating, we’ve developed a strong passion for finding solutions, and we put it behind a distributor network instead of competing with one. We supply the equipment, the dealer pricing and the honest lead times; our distributors own the customer relationship, the territory and the margin.

Become a distributor

Expert Support

With over 30 years of experience in plating, we’ve developed a strong passion for finding solutions, behind every distributor sale

Stop Overpaying

Quality plating equipment & consumables that prioritize customer retention, defect rate under 0.005%

Honest Lead Times

We quote the real lead time up front, a promise you can pass straight to your customer

Why we exist

Distributing this equipment shouldn’t feel like 1995.

Reselling plating equipment usually means a supplier who quotes slowly, prices inconsistently, and, worst of all, sells around you the moment an end customer calls them directly. The established brands know the chemistry but squeeze the dealer margin. The big import houses have numbers but nobody who can spec a bath.

We started BAT to be the supplier we always wanted: wholesale only, expert support behind every sale, dealer pricing with real margin, and a straight answer from someone who knows plating. Your customer stays yours. The lead time we quote is the one you can promise. And a quality defect rate under 0.005% means the reorders come back to you.

Technician working over an open plating tank on an automated line — **The work we come from.** Real baths, real racks, real lead times, we sell what we know how to run.

Principles

What we stand on

We never sell around you

End customers who reach us directly are routed to a distributor. Your relationship, territory and margin stay yours, always.

Stop overpaying

Wholesale pricing on equipment and consumables with real dealer margin built in, priced against the quote-only incumbents.

Support under your flag

Send your customer’s OEM number or nameplate photo and get a compatible product, dealer price and honest lead time, presented as yours.

FAMILY-RUN · ATLANTA, GA WHOLESALE · DISTRIBUTOR NETWORK ONLY QUALITY DEFECT RATE <0.005% SALES@BATAUTOMATION.COM FROM ONE PART TO THE FULL LINE

How we work

One contact, start to finish

Send your customer’s specs, a drawing, or a photo of the worn part, whatever you have. The same people who quote your order follow it through production, freight and delivery, and answer the phone after it’s installed. No hand-offs, no ticket numbers, no “your rep will call you back.”

Ready to add the line to your book?

Register your company in two minutes and a person who knows plating comes back with dealer pricing and terms, usually the same business day. Already a distributor? Log in to your portal for quotes, orders and support.

Become a Distributor Distributor Login